In addition to "ocean view", some timeshare buyers are looking for high speed internet connections, WIFI, 42" plasma HD televisions, IP phones and more.
What's a timeshare developer to do? At the first glance, investing in fiber optic cables, HD televisions, and internet access seem too expensive to install, support, maintain, and upgrade. If you look a little deeper into the process of a buyer's decision, you'll find that they are looking for amenities that imply luxury, attention to detail, and the "wow" factor. In addition, the cost of fiber optic systems continues to drop while the cost of copper cables skyrockets. For example, a General Electric press release describes one of their new fiber optic systems: "GE Digital Energy announces the Multilin HardFiber System which eliminates the need for thousands of copper wires in a substation and replaces them with a few fiber optic cables. By eliminating the need to install and maintain thousands of copper wires, used for signaling and monitoring in electrical substations, utilities can save up to 50% of protection and control installation and maintenance costs, while at the same time increasing worker safety and power system reliability." (source) This product may be for power or industrial use, but the basic theory is the same: fiber optics are cheaper to maintain, can carry far more data than copper, and are now the same cost or less than copper.
Having said all that, if a timeshare buyer is impressed with the high tech amenities of their resort they will more likely recommend it to their peers.
In a previous blog article I talked about the timeshare resorts that have wireless internet access. The timeshares who have WIFI also have timeshare owners that are very pleased with that service and likely recommend their resort to others.
What about those 42" plasma HD televisions? The entertainment factor of a timeshare condo will make an impression on a timeshare buyer. While it may not be feasible to place High Definition hardware in place, it would be wise to build out the project so that when costs come down, the infrastructure will be in place to upgrade it quickly.
Yes we want the ocean view, palm trees, or mountains. But more and more, buyers are looking for a forward thinking resort - and the amenities that come with it.